Today, what a brand says, does, and the capabilities it enables digitally are essential in creating trust with consumers. Accessibility, functionality and customer experience all converge to create a strong brand that consumers trust. So how do we develop, promote and create a good brand to our government clients? Join Mr. Gal Borenstein of the Borenstein Group for an unique look into building a trusted brand that your company can leverage.
Feature Presenter: Mr. Gal Borenstein is a recognized expert and strategist in digital branding, marketing, social media, advertising, online reputation management and public relations matters. He is the founder and CEO of the Borenstein Group, a top digital marketing communications firm in the Washington DC metropolitan area that serves clients locally and globally. Since its founding in 1994, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies optimize their brand promise and maximize their brand equity.
Mr. Borenstein is the author of new business leadership book, “ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age,” available in premiere bookstores and on Amazon, Barnes & Nobles and Apple’s iBooks. Gal published his first business leadership book “What Really Counts for CEOs” in 2009. Since then, Mr. Borenstein has been featured as a guest commentator on CNN and Fox Business News on strategic marketing and branding issues, as well as, been one of the top digital content contributors to influential business leadership social media networks such as LinkedIn, PR Week’s The Hub, Advertising Age’s BtoB magazine, HR.Com, DuctTapeMarketing.com and others.